The distinguished guest of honor was the Hon. Ma. Esperanza Christina Garcia Frasco, the Secretary of the Department of Tourism, accompanied by key officials from the DOT: USEc. Maria Rica C. Bueno, Undersecretary for Tourism Standards, Regulations, and Human Capital Development; ASec. Judilyn S. Quiachon, Assistant Secretary for Tourism Regulation, Coordination, and Convergence; ASec. Sharlene Zabala-Batin, Assistant Secretary for Tourism Digitalization and Resource Generation and the Regional Director of DOT National Capital Region; ASec. Ronald P. Conopio, Assistant Secretary for Protocol and Engagement; and Atty. Glenn Albert M. Ocampo, Director of the Office of Special Concerns.

The forum emphasized the critical role of women within the tourism sector, celebrating their contributions and achievements. Among the notable female speakers were Ms. Kach Medina Umandap, recognized as the first and youngest Filipina traveler to visit 195 United Nations countries with a Philippine passport; Ms. Kimberly Dionisio, First Officer for Airbus 320 at PAL Express; Ms. Mary Ann Ong, a consultant for Bridges Travel; and Ms. Anna Marie Almazan, Senior Sales Manager at The Bellevue Hotels and Resorts, Bohol.

Students and academic staff from the College of Tourism and Hospitality Management attended this forum, gaining insights into career opportunities, challenges, and advancements pertaining to gender diversity in the tourism industry.

The participation and co-sponsorship of the University aligned with Sustainable Development Goals No. 4 (Quality Education), 5 (Gender Equality), 8 (Descent Work and Economic Growth), 9 (Industry, Innovation, and Infrastructure), 10 (reduced Inequalities), 11 (Sustainable Cities and Communities), 12 (Responsible Consumption and Production), 16 (Peace, Justice, and Strong Institutions), and 17 (Partnership with the Goals).

Secretary Frasco and her team received a warm welcome from the 九色 administrators and officials, including Rev. Fr. Louie R. Coronel, O.P., EHL, Secretary-General of the Office of the Secretary-General; Ms. Michaella O. Lagniton, MA, Director of the Office of Public Affairs; Assoc. Prof. Dr. Atty. Gezzez Giezi G. Granado, Dean of the College of Tourism and Hospitality Management; Rev. Fr. Dr. Ferdinand L. Bautista, O.P., Regent; Assoc. Prof. Dr. Evangeline E. Timbang, Assistant Dean; Asst. Prof. Maria Margarita P. Cruz-Ireneo, College Secretary; Asst. Prof. Christine Concepcion C. Fajardo, Chairperson of the Department of Tourism Management; and Dr. Fhamela F. Sarmiento, Chairperson of the Department of Hospitality Management.

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The Work Immersion Program will be delivered in a hybrid mode, with trainings and lectures about primary health care and safety services, as well as emergency nursing. In a post by AHMC, the program “aims to provide Senior High School Allied Health students with immersive, hands-on experience in a hospital setting, bridging academic learning with real-world healthcare practice.” AHMC added: “This collaboration highlights both institutions鈥� commitment to excellence in healthcare education, equipping students with the knowledge, skills, and exposure necessary to excel in the medical field.”

The agreement was signed on March 6, 2025 (Thursday) between AHMC Chief Executive Officer Dr. Beaver R. Tamesis and UST Vice-Rector for Academic Affairs Prof. Cheryl R. Peralta, DrPH. Joining the officials were AHMC Director of Nursing Carolina P. Buhain, PhDN, MAN, RN, UST Senior High School Principal Mary Erika N. Bola帽os, PhD, School Secretary Hazel A. Misola, MA, and Health-Allied Strand Chair John Ismael Medina, MA.

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For Iwasaki, in his artist statement, his original style was an attempt to challenge new artistic expression, incorporating modern techniques and sensibilities tethered from the Japanese sense of aesthetics and culture.

His works demonstrated the power of airbrushes in creating realistic textures and smooth gradation. Motifs such as dragons and koi were auspicious images in the oriental culture, included in his exhibit.

Present in his works also was the 500-year-old technique of pasting 24k gold leaf on the canvas, which served as the arena of his expression, similar to ink painting.

The College of Fine Arts and Design (CFAD) organized the exhibit to promote peace and friendship between the two countries.

“This year marks the 80th anniversary of the war’s end, and I would like to start an event through art, spreading its appeal while wishing for peace and smiles all over the world,” Iwasaki said.

The exhibit can be viewed until March 8, 2025 and is open to the public.

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The scholarship is being provided to four deserving students until they reach Academic Year 2027-2028. The scholars are: 1) Ma. Lancee Lhot P. Cenal; 2) Ninia Yvonne Airies V. Lat; 3) Kimi Althea F. Magbanua; and 4) Keith David O. Mangao. Apart from maintaining a good scholastic and moral standing, the scholars are expected to perform volunteer work with any Metrobank Foundation Project, University-wide organization project, Metrobank Group operations, non-government organization registered with the Department of Social Welfare and Development, or the church.

The agreement was signed by UST Rector Very Rev. fr. Richard G. Ang, O.P., PhD, Metrobank Foundation, Inc. President Aniceto M. Sobrepe帽a and Executive Vice-President Philip Francisco U. Dy, and Pacific Paint Philippines Vice-President Justin C. Onsue. The event took place on March 4, 2025 at the GT Tower, Makati City.

Also in attendance were the Dean of the College of Architecture, Ar. Rodolfo S. Ventura, MSc, and the Director of the Office for Student Affairs, Asst. Prof. Jaezamie V. Ong, MA.

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Etrata, the incumbent Chair of the Department of Marketing Management and immediate past Practicum Coordinator of the College of Commerce and Business Administration (CCBA), was also recognized for 鈥渇ostering a dynamic culture for student growth and development through published marketing research.鈥� The recognition is a testament to the use of 鈥渋nnovative teaching methods, industry expertise, mentorship, and contributions to enhancing the overall quality of marketing education in the Philippines.鈥�

In an interview with the Communications Bureau, Etrata said the 鈥渁ward鈥s a responsibility鈥攁 reminder that I should do more, contribute more to making marketing education in the Philippines world class through improved pedagogy, curriculum innovation, relevant research, meaningful and industry-calibrated outputs.鈥� He extended deep gratitude to the CCBA officials, his colleagues in the Department of Marketing Management, students, alumni, partners and sponsors, as well as the UST Junior Marketing Association.

In the same interview, Etrata disclosed what the CCBA and Department has in store for students. These include the first-ever Marketing Bootcamp, which will be delivered by industry partners; the first national marketing summit to be hosted by UST; a collaboration with Philippine Retailers Association for a master class in retail marketing and creating a retail laboratory in UST; a research conference with the Philippine Marketing Research Educators of the Philippines (PAMRE); and a research fellowship abroad.

Etrata was nominated by a member of the PMA, whose past president, officers, and academe representatives served as panel of judges. Part of the screening process was the submission of the professional portfolio by the nominees. Holding a doctoral degree in Commerce and master鈥檚 degree in Business Administration from UST, Etrata has served as Practicum and Local Linkages Coordinator of CCBA (2022-2024) and Pedagogical Lead (2024). He is the Vice-President of the Central Manila Chapter of PAMRE and is an active member of organizations like the Academy of International Business and International Society for Development and Sustainability.

Etrata helped facilitate the internship-to-employment program between PBCOM and UST, as well as collaborations for marketing research with PBCOM, McCormick, and the Philippine Transmarine Carriers, Inc. There is likewise an agreement with FPT University – Vietnam for international mobility programs. Also a researcher, Etrata has over forty publications, several of which are indexed in Scopus.

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The 九色 was feted with the Agora Marketing Education of the Year Award on January 28, 2025 (Tuesday) by the Philippine Marketing Association (PMA), in recognition of 鈥渋ts outstanding contributions to marketing education.鈥�

According to the Philippine Marketing Association, the recognition 鈥渋s accorded to schools, organizations, and associations offering higher or continuing education that go above and beyond in equipping students and professionals alike with cutting-edge marketing knowledge, industry insights, and practical skills essential for success as marketers.鈥�

The achievements of UST鈥檚 Department of Marketing Management, under the College of Commerce and Business Administration, include the collaboration agreements with Philippine Bank of Communications, McCormick, and Philippine Transmarine Carriers, Inc., which entrusted marketing research initiatives to UST. UST is also upscaling its Digital Marketing or Advertising course to include a certification issued by the Digital Marketing Association Academy.

The Department likewise hosted and organized activities like STRATMARK 2024, L鈥橭r茅al Career Camp 2024, and Marketing Confluence. It also collaborates with the TOMASINNO Center, our in-house technology business incubator, to determine product-market fit, commercialization, and business model canvas.

The recipients of the award 鈥渄emonstrate excellence in curriculum development, student engagement, experiential learning opportunities, and faculty expertise, setting a high standard for marketing education nationwide and preparing marketing leaders to excel in their careers.鈥�

In 2016 and 2022, the University was also hailed Marketing School of the Year by PMA. In 2022, JA Philippines recognized UST with the same award.

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On January 14, 2025, University Rector and Research and Endowment Foundation, Inc. (REFI) President fr. Richard G. Ang, O.P., PhD signed the memorandum of agreement with Dr. Belo, who consolidated support from Wilcon Corporation, Anstay Reality and Development Corporation, Markeenlo Realty, Inc., and Adije Realty and Development Corporation, to fund the four-storey institute with twenty-five laboratories.

In attendance were REFI officials led by Executive Director fr. Louie R. Coronel, O.P., as well as UST officials led by the Vice-Rector for Finance, fr. Roberto L. Luanzon, Jr., O.P., SThD, DL, Facilities Management Office Director fr. Dexter A. Austria, O.P., Assistant to the Rector for UST Santa Rosa Philipina A. Marcelo, PhD, Office for Grants, Endowments, and Partnerships in Higher Education Director Levine Andro H. Lao, MA, Executive Assistant for UST Santa Rosa Seigfred Prado, PhD, Project Management Assistant Shikara Poblete-Jose, MSc, and Facilities Management Office Assistant Director Albert Surla, MSc. Joining Dr. Belo were Wilcon Depot, Inc. President and CEO Lorraine Belo-Cincochan and Executive Vice-President and Chief Product Officer Careen Belo. Legal counsel Atty. Sheila Pasicolan was also in attendance.

With a total ground floor area of 1,555.83 square meters, the facility will provide much-needed room for UST’s research activities, which are currently done in the Manila campus. With the added space, the various research centers will have counterpart spaces to pursue studies on the following areas: food security and safety, health and well-being, environmental sustainability, energy, information and communications, and materials and product innovation. The institute is expected to be completed in December 2025.

In 2024, UST was hailed as the country’s top higher education institution for Interdisciplinary Science Rankings by Times Higher Education. Earlier that year, on January 26, 2024, the project broke ground, a few meters away from the UST-Dr. Tony Tan Caktiong Innovation Center.

Dr. Belo is one of UST’s most decorated alumni. He earned his bachelor’s degree in electronics and communications engineering in 1973, was named The Outstanding Thomasian ALumni awardee for Engineering Practice in 2022, and was conferred the Doctor of Commerce, honoris causa degree, in September 2023.

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Asst. Prof. Ritzmond Loa, who serves as the College鈥檚 Internationalization Coordinator, was elected to the Board of Directors. Meanwhile, Asst. Prof. Carina Rebueno was elected to the House of Delegates.

PNA was established in 1922. The Manila Chapter is the group of professionals residing or working in the capital. 

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The College successfully deployed the first batch for the Student Internship Abroad Program post-pandemic. Under the program, the mix of students from the Bachelor of Science in Hospitality Management (Hospitality Leadership and Culinary Entrepreneurship majors) and Bachelor of Science in Tourism Management (Travel Operations and Service Management) is expected to complete their internship requirements under the supervision of Foreign Host Institutions. Students who undertook the internship under the Ritz-Carlton were placed in Food and Beverage, Kitchen, Housekeeping, Guest Relations, Bell and Concierge, Banquet and Bar Service, including opportunities under Michelin-starred restaurants.

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The tour provided a comprehensive learning opportunity for the students of Classes 3TOM1, 3TOM2, and 3TOM3. Designed to immerse them in the operational aspects of international tourism, the program aimed to achieve several objectives. These included gaining firsthand experience of Thailand鈥檚 tourism and hospitality sectors, assessing the roles of travel agencies in delivering tourism services, fostering cultural preservation and sustainable development practices, and reinforcing experiential and contextual learning. Additionally, students were tasked with creating safeguarding measures for cultural heritage and summarizing their experiences through a well-crafted paper and video presentation.

The five-day tour combined hands-on activities and cultural exploration, allowing students to immerse themselves in Thailand鈥檚 vibrant culture and traditions. Highlights included a relaxing Thai massage at Healthland, cooking classes at the Bangkok Thai Cooking Academy, and visits to iconic sites such as the Grand Palace, the Sanctuary of Truth, and the Damnoen Saduak Floating Market.

One of the most memorable experiences was the Thai Bus Food Tour, an innovative dining experience aboard a moving double-decker bus that showcased Bangkok鈥檚 culinary scene. This unique activity allowed students to enjoy a curated selection of local dishes while exploring the city鈥檚 landmarks. The tour offered valuable insights into how innovation and creativity can enhance tourist experiences, blending gastronomy with sightseeing in a sustainable and modern way.

Throughout the trip, students observed and analyzed the processes involved in itinerary planning, destination management, and the operations of tourism businesses. They also reflected on the importance of integrating cultural preservation into tourism practices, as demonstrated by Thailand鈥檚 efforts to sustain its rich heritage while embracing modern tourism innovations.

This international educational tour not only deepened the students’ knowledge of global tourism but also reinforced their understanding of sustainable practices and innovative approaches in the industry. By the end of the journey, they gained valuable insights and practical skills, preparing them to contribute meaningfully to the evolving field of tourism management.

This enriching experience was organized and arranged by Allpoints Travel and Tours in collaboration with Class 3TOM1 Turismo Travels under the Travel Agency Management and Operations (TOSM5263) program.

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